KEYWORD DISCOVERY & ANALYSIS
The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords and phrases. Knowing the right keywords to target helps to effectively optimize your website to reach your target audience. Keyword Research & Relevance to your industry and location (geolocation) is what this part is all about.
SEO competitor analysis is very different from your normal competitor analysis. For example, if you have a computer shop, you may think of some of your main competitors as the other local shops. However, if you are specifically targeting a single area such as Sussex County, Delaware or targeting more niche keywords, your online competitors could be very different. We look at both local competitors and those that rank well for target keywords for a complete analysis.
Reviewing your website content to ensure it makes use of effective keywords, calls to action and is well-written. Content is still king. Ensuring we use clean coding during the site building process helps your site to better rank with search engines. Search engines read code, not the words in the actual layout. Therefore, if the code is poorly-written the search engines will quickly drop your site for others that they can make better sense of.
Along with the clean coding aspect, again, we focus on keywords, effective descriptions, page size and length, creating effective calls to action, learning to anticipate what you want your visitors want when they come to your site, linking to internal pages and ensuring a clear navigation system.
When we say content is king is means that search engines look for unique content. They are not against you. They simply want to ensure they are offering their customers the absolute best results possible when they search and hopefully find your website. Learn more about Writing for the Web.
ON PAGE & OFF PAGE SEO
On Page SEO ensures that your website is optimized for the topic(s) it represents as well as measures such as page load times, using keywords in the right spots, use of social sharing, monitoring the bounce rate and more.
Off-page SEO includes building high-quality links, creating “local” accounts such as with Google Local and others like Yelp.com, and thinking about article submissions. You can create huge opportunities for yourself by also commenting on other, related blogs and considering whether creating your own blog, or article directory on your site, would be beneficial to your visitors and search engines. Creating conversations on the web can be helpful to for your SEO plan. We can submit your content to proven directories that list business information to ensure all information is the same across the web. Off page SEO is essential.