When you write for the web, versus writing for print, you must make your point or answer your visitor's question as quickly as possible. You will basically work the opposite way you would when writing for print. Instead of building up to the main point as you would when writing for print, when writing for the web you make the point first and then provide the details and support content. There is one additional component you must consider when writing for the web; SEO (Search Engine Optimization). SEO is an ever-growing and changing field and having a knowledgeable web developer on staff such as Dapper Web Designs, will help make your site easily found by those searching for what you have to offer.