What is Search Engine Optimization (SEO)?

Search Engine Optimization Services by CIRJ Concepts

Let Dapper Web Designs improve your website reach with SEO

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Edge, Chrome, Firefox, etc.), via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms, such as search engine marketing (SEM), target paid listings and we do not offer SEM work. That’s highly specialized and we can help you find someone.

Having a variety in your website and business marketing strategy will help increase your outreach to customers and increase conversions.

SEO is a long-term process and commitment. Employing some of our other services, such as Email Marketing, will go a long way to improve SEO through indirect methods.

There is no way anyone can guarantee you a top spot on Google. If you receive emails stating this be cautious as it is likely a scam. SEO is a long-term process and commitment

Search Engine Optimization Service (SEO)

See some of what SEO includes and the affordable options we provide to improve your Search Engine results, targeted to your audience.

Keyword Research

Researching and implementing the most effective keywords to target your intended audience. These keywords become a backbone of an SEO strategy.

Competitor Research

Learn what your competitors are doing and ensure we work harder to continue moving your site higher in search engine rankings for those keywords that work best.

Link Building

An essential part of any successful SEO strategy is building your internal link profile to add significance to your page keywords listed within search engines.

Rich Snippets

Employing some of the more advanced Google features, we implement the Schema.org rich snippets to help Google better understand the content on your site.

Web Analytics

We employ website analytics to track your site’s performance with other key measurements that allow us to track the SEO changes needed and monitor the results.

Clean, Optimized Coding

Aside from actual content, ensuring the website code is clean, efficient, and SEO-optimized gets you halfway there. Our sites always exceed the standard.

Local SEO

Increases visibility of your business by driving your website to the top of local listings; and geographically relevant traffic through various sources.

Content is King - Search loves unique content

Focus on keywords, meta descriptions, page size, speed, and length, effective calls to action, and writing for your visitor first, and search engines second. Search engines love unique content.

Responsive Site Design

All sites we build are responsive,designed to display and function well on any size/type device. This has a more indirect SEO effect but one that matters.

Target On Page SEO

Make your content easily accessible to search engines. We are ready to implement solutions to boost your rankings and improve performance with on-and-off-page SEO.
A history and understanding of why should hire Dapper Web Designs for SEO
SEO is a continual process and not a one-time optimization

Search Engine Optimization used to be much easier. We would enter some meta keywords and Google would match those keywords when you searched for something and gave you the results. Those days are long gone and for a good reason!

As with many things, some ruined it for all. “Blackhat” SEO web developers started employing “tricks” such as keyword stuffing, and search results were no longer working for what the user was searching for. Google, and other top search engines, made drastic changes years ago and continue to make a huge number of changes to their algorithms still today.

For us, as the ones querying search engines, it’s wonderful since we now get quality, useful search results and we can find what we need quickly. But for web developers, it can be a nightmare to try to keep up with the many changes and often ambiguous set of SEO “rules” that sometimes make no sense. This is why when dealing with SEO we can help you with most things, but you may need to hire a professional.

If we built your website, you already have a firm foundation with SEO built within. If you have an existing website that was self-created using a site builder or designed by another developer, our first step will be to fully analyze your site. This also includes a review of your hosting platform, domain names, SSL certificates, integrated programs, and other tech aspects. Once the initial analysis is complete, we will report our recommendations to you.

SEO is a continual process and not a one-time optimization. Search Engines, code technologies, and best practice standards often change. To remain compliant you must have someone working for you to reap the benefits of SEO. We offer quarterly SEO packages to ensure you are up to date and your site is not lagging in search engine results.

Delaware, Nationwide SEO Services

Let us provide you with a $50 SEO audit of up to 10 pages of your website (waived if you join as a paying client). If you agree with our suggestions afterward, we can talk about the cost needed to improve your site. Actions may be possible code tweaks, setting up local business accounts, and more advanced work like working with you to rewrite title headings and content. This all helps increase leads and conversions.