Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to your audience. In its broadest sense, every email sent to a potential or current customer, client, or lead could be considered email marketing.
While emails can’t directly impact search engine rankings, we use email campaigns to further your SEO initiatives. Email is a useful tool for keeping your audience engaged and helps lead traffic to your site in a way that no other marketing channel allows for.
